When To Use A Single-Page Website Layout One Page Landing Page Website Design Development in South Africa

August 18, 2020

Multi-page designs provide you with far more space to include all the information you want. In other words, they can be as flexible as you need them to be. The downside is that multi-page websites can be harder to navigate, and it can be more difficult for visitors to find the information they need.

As for one-page designs, the limited space can make it easier for visitors to find what they’re looking for. It’s also easier for you to keep the focus on the most important information or elements. Plus, you can save a significant amount of time with this type of site, since you only have one page to design and maintain.

Here are a few examples of situations where it makes sense to use a simple one-page layout:

Portfolios. If you’re a freelancer, a single page is often enough to give potential employers a bit of information about who you are, feature finished projects, and even include a simple contact form.
Landing pages. This type of website is all about converting users. Limiting yourself to one page enables you to craft a narrative without any distractions, and run A/B tests more efficiently.
Brochure websites. If your business only needs a simple website with photos, contact information, and an introduction to your services, you don’t need dozens of pages to pull it off.

The sensible approach is to know exactly what you want to include on your website before you start working on a design. Create a rough sketch of your site, and outline of the elements you’ll need and where they should be placed. That way, you’ll easily be able to figure out if the one-page approach is appropriate.

One-page websites can be incredibly engaging if used correctly. Since there’s less information to sort through, chances are your visitors will pay more attention to your content. That, in turn, can translate to higher engagement and even more conversions.

Not all projects are a good fit for one-page layouts, however. Online stores, for example, almost always require individual product pages. If you’re creating a portfolio or landing page, on the other hand, one page may be all you need. It all comes down to evaluating each project on a case-by-case basis.

Do you have any questions about using one-page designs for your web projects? Contact Us