Content Is Such An Important Part Of The Web Design Process
Content Is Such An Important Part Of The Web Design Process
When embarking on a new website project, designers tend to focus on the aesthetics and functionality of their work. This means that content writing is a task often pushed onto the client to fulfill. The unfortunate consequence of this decision is that the website’s content ultimately comes in too late, in the wrong format, and of poor quality.
As designers, we are often burdened by the responsibility of producing and managing website content. It’s not our job to write it, but it’s not the client’s either. In many cases a vacuum emerges which ultimately gets filled with poor content. We can avert disaster by including content production in the design process. Most web designers will acknowledge that it is not their job to create video content, but at the same time, they may stray into the production of written content. This is not a problem if the designer has the expertise and resources to deliver on this fundamental aspect of the project, but most often they do not, and nor does their client.
The reality is that website design and content are completely separate. It is imperative, therefore, that content be given its place alongside visual design during the web development process. We need to bring content production into our website design process, and that means creating a space for it at the start.
Professionally written content will drive a higher return on the overall investment.
If you want to create a great website that fulfills the business objectives of your client and doesn’t give you the headache of sourcing content along the way, you will need to give copywriting its due attention.
A strong content strategy is fundamental to making your website redesign a success. As part of this proposal we will develop content for your new website that will resonate with your visitors and prompt action from them. We will conduct an interview with you to understand your audience and objectives, and integrate this into our content writing process.
It is imperative, therefore, that content be given its place alongside visual design during the web development process. Contact us, we start the journey of creating a website and we shall assist you with creating content that engages your clients.
