SEO SMO SMS MLM Digital Marketing Service Benefits For Business Growth in South Africa

You may have heard of Search Engine Optimization, also referred to as SEO. SEO is a momentous topic, we will break down the components, dispel any myths, and elaborate as to why you need it for your website.

SEO is a set of rules that should be followed by a website owner in order to help the search engine find and rank a website. But first, to make things a bit easier, here are some key terms to understand:

PAID/ORGANIC SEARCH RESULT:

The websites which come up when you search on a Search Engine (ie. Google, Yahoo) because their content is deemed relevant rather than coming up because the owner of the website has paid for adverts using something like Google Adwords

CONTENT: The information in your website that users encounter. This includes text, images, sound, video and animations.

KEYWORDS :A word or phrase that is of significance to a search engine

PAGE/DOMAIN AUTHORITY: Predicts how well a page will rank on search engine based on certain factors.

TRAFFIC: The number of visitors or views you receive on a web page. Ideally you want more traffic as this means more people are being exposed to your website and what it has to offer.

BACK-LINKS: An incoming link from one web page to your website.

Social Media & Blogging

This is gaining website traffic through social media marketing. You need to create your own page where you can connect with friends, share relevant content (to generate traffic) and actively participate.

Here you should start a blog for your website which includes lots of unique content. You can then submit it to various blog directories and search engines. This will also help you gain credibility with search engines.

Webmaster Tools & Site Indexing

Google will find your website eventually (unless you told it not to, which is often a mistake by novices who leave this setting turned on accidentally).
But why wait for it to find your site, when you can tell it straight away. Most search engines offer a Webmaster Admin Panel where you can submit a sitemap (a literal map listing all your sites pages and links). This expedites the indexing process and keeps Google up to date with any changes your site makes.

Increased Exposure

Good SEO also allows for your website to come up on Google when someone inputs a search for something relevant to your website. When you have successful SEO, there will be a wider variety of searches which bring up your website. This is great for you, as more people on your website means a greater chance of achieving your website goals.

Increased Profits

Further, if your website is serving as your online platform for your business, successful SEO serves as invaluable and free advertising. You are increasing your revenue without increasing costs. Therefore you are growing your profits exponentially.

Helps Build Credibility for More Views

At ElmMac, we believe that SEO is critical for a successful website, regardless of the purpose. We know all the tricks of the trade and follow all the best practices to ensure your site will reach its maximum potential. By having a high ranking, good backlinks, and good quality content, you are building trust and credibility with your viewers. They are more likely to view and follow your website.