Protect Your Business From Online Advertising Fraud | Website Cyber Security Firewall In South Africa

Protect Your business From Ad Fraud

Your overall digital marketing spend is cut short of its worth due to Ad fraud. Many advertisers are still unaware how big the problem is and they wrongly think that their business won’t get affected by Ad fraud. Whether you are advertising on Google or Facebook, you are definitely prone to losing money from Ad fraud if you fail to take proper steps. The fight against ad fraud is growing day by day.

To make digital campaigns successful, marketers need to ensure their ad spend is being used to reach real people. Whether we like it or not, it’s a fact that ad fraud does exist in the digital ecosystem and not all campaigns are being seen by humans. It can come in many forms: pretending to be humans browsing the internet or falsely representing low quality inventory as high quality.

What is Ad Fraud?

Ad fraud is a scam through which advertisers lose a huge sum of their money to fake clicks, fake traffic and fake leads.

The term ad fraud is used to collectively refer to all forms of ad fraud. The following types of ad frauds are highly prevalent:

Impression Fraud – It is a type of scam where ad impressions are counted without the ad being actually seen by real people.
Click Fraud – In this scam, bots or humans repeatedly click on ads without no intention to purchase. Click fraud is done to generate revenue for the host website.
Pixel Stuffing – This type of ad fraud happens when an ad is stuffed in a single pixel meaning they remain hidden from the eyes of the people. It is a type of impression fraud.
Ad Stacking – In this practice, lots of ads are stacked within a limited ad placement. It is a type of impression fraud.
Ad Injection – This type of ad fraud happens when fraudsters inject ads into a website without their permission.
Domain Spoofing – In this scam, low profile websites are being represented as premium ones leading to loss of advertiser’s money.

Ad fraud is a problem that shows little sign of disappearing any time soon, but there are ways we can help you beat the bots.

Digital advertising can be a big success only if you take proper steps to eliminate Ad fraud from your campaigns. It is necessary to keep a track of your digital advertising spend especially on video campaigns. ElmMac can definitely help you to get rid of fraudulent activities and make sure that your campaigns deliver the highest ROI.